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One of the things that stands out about Steve Jobs' ability to sell his product is his ability to recover well when things screw up during a demo. The link above is to a compilation of keynote screwups where Job's ability to roll with the flow is made very clear. I don't have an equivalent for Bill Gates at the various Microsoft demos but they never seem to be as smooth.
http://davidweiss.blogspot.com/2006/09/apple-keynote-bloopers.html