Ready, Aye, Ready

Link: http://www.boingboing.net/2008/04/13/virgin-media-ceo-net.html

Another UK sourced story, this time from BoingBoing. Apparently Virgin Media, one of the major ISPs in the UK, is clearly stating that they wish to be bribed in order to give preferential treatment to websites. No, I misspoke; Virgin will actually throttle those that don't. Check out this statement from the CEO:

Feeding into the debate between internet service providers and the BBC over iPlayer, Berkett even warned that public service broadcasters who choose not to pay for faster access to Virgin's subscriber base would end up in "bus lanes", effectively having their content delivered to consumers at a lower speed.

Nice.