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Link: http://www.manchestereveningnews.co.uk/news/s/1022757_cool_cash_card_confusion
Link is to a failed lottery ticket theme in the UK.
Summary: people who can't do math can't do math. There's a shocker.
Extended summary: people who buy lottery tickets thinking they've got a decent chance to win don't understand negative numbers.
Extended extended summary: "What? How can -6 have a higher value than -7"?
But the concept of comparing negative numbers proved too difficult for some. Camelot received dozens of complaints on the first day from players who could not understand how, for example, -5 is higher than -6.