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This was quite funny.
My mother who isn't a technology follower by any means was reading a recent copy of the Globe & Mail which advertised a charity appearance by Matt Damon. In the picture it looks like he's with a group of African children. She pointed it out to me, saying "It's Matt!" This all left me a little non-plussed as I didn't think she was interested in Hollywood stars. When I pushed a bit more to find out what the deal was, it clicked.
A few weeks earlier I'd forwarded the latest internet meme, a video of a dancing geek, taken in locations all over the world, to my father. It's a very nifty idea and presented beautifully. My mother had seen this and confused Matt Damon with Matt Harding. She still doesn't know (or care) who Matt Damon is, but the dancing video has stuck in her mind.
Score one for the internet meme-monster!